Several years ago (circa 2010) when I was relatively new in the business of SEO and digital marketing I was fortunate enough to have crossed paths with a gentleman named Dan DeWard.
Dan is the longtime owner of Studio D2D, a company specializing in photography and event planning located in the charming town of Rockford, MI. Dan and I met at the insistence of a mutual acquaintance, and a longstanding professional relationship has resulted.
In my early years in the world of consulting and digital marketing, I was fortunate enough to have received counsel from many people, Dan being amongst them.
He probably didn’t realize that he was dispensing advice at the time, but in one of our early conversations he said something that was brilliant in its simplicity and it stuck with me to the point that it shaped my business philosophy and I still apply the principal to this day.
This has in a very literal sense molded our entire business philosophy. One of the core principles of MoxieMen Incorporated is that we don’t take on projects that aren’t a good fit for our operation.
In other words, we don’t accept a client’s business unless we know we can help them. Over time as business has progressed and evolved our philosophy has evolved accordingly.
While Dan’s words still hold true, we’ve expanded on them so to speak.
While looking for the win-win in every business relationship, we realized that the win-win-win was even more important.
Let me explain.
The 3rd Win
The ‘win-win’ philosophy basically says that if our services are good for your business, you’ll pay us – which is in turn good for us. And while on a fundamental level this is absolutely true, there’s more to the story because we’re not the only two parties involved. There is ALWAYS a third party.
This third party can be just about anyone.
It can be a customer, a client, a patron, a chef, an employee, a contractor, a vendor or consultant. Think about it this way: if you’re a restaurant owner and you contract MoxieMen to redesign your website, you’re doing so for the benefit of your customers. If you’re a reseller of used sporting goods, you’re trying to provide a better experience for your website visitors. If you’re in the consulting business, the contracts you procure are providing a living for your vendors. It goes on and on.
So when you’re considering your next business alliance, think about ALL the parties involved.
Find the win-win-win – I’m sure Dan would approve.