Ongoing AdWords Optimization
Google Adwords is not a ‘set it and forget it’ advertising channel!
Once a campaign is launched, it is important to monitor both the short- and long-term results.
As analytic data is accumulated, adjustments to the campaigns, or optimization, must be made in order to maximize the effectiveness.
This can include, but is not limited to, pausing under-performing keywords and ads, increasing bids for those most successful, re-engineering ads for better conversions, or adding negative keywords for better targeting.
*MoxieMen Incorporated makes no claim implied or otherwise of any direct affiliation with or endorsement by Google outside of our Google AdWords-Certified status.