The Gole Dental Group* has been a pillar of the Hastings, MI community for over 40 years. They are a full service dental office with additional specialties such as cosmetic dentistry, emergency dentistry, pediatric services, braces, implants and more. The Gole Dental Group is a second-generation dental office owned and operated by brothers and partners Dr. Jason Gole and Dr. Philip Gole.
In August 2016 we were contacted by Dr. Phil Gole to help with some digital marketing initiatives. The company had recently completed many significant office renovations, and shoring up their web presence was next on their list of priorities. They were interested in using the web to generate more leads and inquiries for their dental services.
At the time Dr. Gole first made contact, their site was in what can only be described a state of disrepair, and after a brief analysis it was quite clear that the company would be well served by developing a new website on WordPress. It was also determined that the time that they were also not measuring the results of existing marketing efforts or tracking traffic to the site in any way.
After developing and publishing a brand-new website and tactical implementation of a content strategy designed to raise awareness and increase the site’s overall authority in the eyes of search engines, in one year the site achieved incredible results.