Keyword research is the single most fundamentally relevant concept from an SEO and digital marketing perspective. In fact, it’s extremely difficult to execute an effective Internet marketing campaign without it.
The process begins with deep analysis of industry keyword searches related to the services offered by your company. While the initial list of keyword phrases can be fairly obvious, the research process digs deeper to uncover keywords that are standard in the industry in order to broaden the SEO power of your website.
The main benefit of this analysis is gaining more knowledge as to how the target audience is finding what they’re looking for online. Once we understand this, we can create a better strategy to increase website traffic.
Another outcome from the keyword research is that hidden opportunities will be uncovered! Oftentimes, there are lesser-known keyword phrases which are valuable because they are less competitive and are often easier to rank for organically. This is especially more likely to be the case for geographically specific keywords.
Yet another equally valuable asset is that we gain a clearer understanding of the problems to which people search the Web for solutions. This allows us to create and optimize content that better serves the needs of the audience.
Not only will this give the your website a better chance to rank in search engine results for the targeted keywords, it also allows us to provide a better user experience to the site’s visitors, which increases the likelihood of a conversion.