Take a deeper look at where you’re at, who is competing against you, what your audience wants and what types of content you need to reach your goals. Here’s how MoxieMen makes it happen.
One of the most fundamental aspects of any digital marketing campaign is a careful analysis of your existing Web presence.
After all, it’s impossible to know where you’re going without first knowing where you are.
The purpose of this process is to review the effectiveness of the site in communicating the company’s message, and to see how well it is optimized to achieve the desired search engine placement.
Once all research has been performed, a document will be generated outlining the findings.
The outcome of the data revealed from this phase will heavily influence the website strategy and suggested actions that will be developed as part of the campaign.
Current web presence analysis:
Social media presence, including:
Keyword research is the single most fundamentally relevant concept from an SEO and digital marketing perspective. In fact, it’s extremely difficult to execute an effective Internet marketing campaign without it.
The process begins with deep analysis of industry keyword searches related to the services offered by your company. While the initial list of keyword phrases can be fairly obvious, the research process digs deeper to uncover keywords that are standard in the industry in order to broaden the SEO power of your website.
The main benefit of this analysis is gaining more knowledge as to how the target audience is finding what they’re looking for online. Once we understand this, we can create a better strategy to increase website traffic.
Another outcome from the keyword research is that hidden opportunities will be uncovered! Oftentimes, there are lesser-known keyword phrases which are valuable because they are less competitive and are often easier to rank for organically. This is especially more likely to be the case for geographically specific keywords.
Yet another equally valuable asset is that we gain a clearer understanding of the problems to which people search the Web for solutions. This allows us to create and optimize content that better serves the needs of the audience.
Not only will this give the your website a better chance to rank in search engine results for the targeted keywords, it also allows us to provide a better user experience to the site’s visitors, which increases the likelihood of a conversion.
Once keyword research is done, SEO competitor identification is the next step in building a better online web presence.
While we will gain an initial idea of a business’s main competitors as a result of our discussions with each client, there are likely many more competitors that you may not be aware of.
Looking at a broader definition of a competitor, any site or directory listing that occupies a favorable position in the results in which you wish to do the same.
There are two types of competitors: Direct and Indirect. ‘Direct’ competitors are defined as those currently occupying a favorable position while also competing directly with your company. An ‘indirect’ competitor is a listing which occupies a favorable position, yet doesn’t actually compete directly for the same audience. Examples are typically sites like Amazon, Ebay, news sites or blogs.
An additional asset from this exercise is uncovering sites that you leverage for Search Engine Optimization (SEO), general exposure and PR purposes.
Upon completion of the SEO competitor identification analysis process of the Internet marketing campaign, we will have a very clear picture of the competitive landscape in which your business wishes to compete.
Once the major direct competitors are identified, we can move onto a complete analysis of each of your main competitors.
This consists of a thorough analysis of each of the main directly competing sites. The purpose of this process is to examine each relevant competing sites and overall web presence from an SEO and user experience standpoint, which will allow us to identify what is allowing them to achieve the search engine rankings they are currently occupying.
Furthermore, this will allow us to identify areas of weakness in their web presence, which will influence the strategy and tactical implementation phase below.
Once we’ve identified what it is these competing sites are doing to achieve the ranking in search engines they are currently enjoying, we can formulate a plan to replicate that success for your site.
Learn how blogging earned over 58k visitors and millions in potential revenue for an auto repair shop.
A local dentist projects an additional $1 million in sales from a new website, pay-per-click and SEO.
How can we help you get more from your website?
Website Strategy