Why Set a Website Strategy?
The sheer volume of choices, tactics, developers, and other elements to the Internet is one of the biggest challenges facing business owners today.
It can be exhausting to start thinking about all the decisions for a successful website strategy.
Sometimes businesses jump right in. They have a website built, try to optimize for search the best they can, maybe start a Facebook page, run some ads on Google Adwords and hope for the best.
While taking action is better than nothing, unfortunately, it is the worst possible approach and is almost certain to fail. At the very least, it is guaranteed to fail on delivering the best possible outcome.
Shooting at a target is challenging enough – but it is nearly impossible to succeed when shooting from the hip at 250 yards away. Plus, it can be a colossal waste of time, energy and financial resources.