BUSINESS | SEO | WEB PRESENCE
So we were fired the other day. Well, sort of.
The engagement in question began two years ago. At the time we got involved, business for was tough for Malcolm*, the owner of the a service based company with multiple location in the State of Michigan. He had recently made the difficult decision to release much of his management-level staff, including his friend and right-hand man, Christopher*. Malcolm had also at this time just relocated to a much smaller office space in the interest of conserving precious cash and ultimately staying in business.
A major reason things weren’t going well was the fact that his business’s web presence was a mess. He was spending close to $20,000 annually on Google Adwords and wasn’t getting a single lead for what was at the time a significant portion of his advertising budget. His websites were very outdated both in terms of design, accuracy and content, contained bad links, incorrect contact/personnel information, etc.. It was so bad in fact that his contact forms didn’t even work.
*Names have been changed to preserve anonymity.
Then a month later, Malcolm terminated our contract. With all of the additional revenues he now had at his disposal, the business decision was made to replace our services with those of an in-house full-time employee.
Malcolm came to the conclusion that for the cost of a single full-time employee, which was probably around two times the expense of our monthly retainer, he could get a lot more labor. If you’re a business owner or manager watching your labor costs, it’s not the most illogical conclusion to come to. While we had big plans for 2015 and it’s disappointing to have this engagement come to an abrupt end, we wish Malcolm and the staff members we’ve enjoyed working with nothing but the best of luck and success going forward.
To find the multitude of talents and different skill sets that an agency offers in a single individual is almost impossible. In fact, in our circles we refer to such people as unicorns for good reason.
When you engage an agency, the biggest value is the fact that you are gaining access to a team of professionals, each with their own particular specialty.
You get multiple team members who’ve been assigned to your campaign because their specific skill set matches your needs. You get exactly what you pay for, and while an agency’s rates are usually higher than that of an in-house employee from an hourly perspective, you get and ultimately only pay for exactly what you need.
At the end of the day, if you’re a business owner or hiring manager, you have to come to your own conclusions as to whether hiring in-house is a better fit for your organization. If your agency is only performing one or two specific tasks, then it might make more sense to drop them in favor of an employee.
If your agency has been doing a good job, severing ties and replacing them with an in-house employee carries it’s own set of risks.
For one, if it doesn’t work out with the employee, you may need to re-engage the agency to get things back on track – and they might not be available a second time around.
And two, you need to be very sure that the individual you’re trusting is as competent as they seem to be.
Talk is cheap – and you have to ask yourself, if this person really possessed the multitude of skills that they say they do, wouldn’t they be working for an agency like us?