Google’s search ranking signals are relying more on listings in non-Google directories.
Sites whose geographical information matches the information found on the various directories are being rewarded with favorable search placement.
In a nutshell, the information on your site has to match the directories as exactly as possible in as many directories as possible.
While some directories are more important than others, such as those in your industry, there are dozens of directories that are potentially relevant. Inaccurate or missing information in any listing is bad for SEO.
How do directory listings get messed up in the first place?
If your business is new, it is highly advisable that you take the time and effort to ensure that you submit to as many directories as possible, especially those that are related to your business. If you are able to submit fresh listings that do not yet exist, you can control what the listings say and ensure that they include accurate information and are uniform in appearance. This is the ideal situation.
However, if your listings are already active on the various directories across the Web, there’s a significant chance discrepancies exist, such as:
Variations in the business name
Variations in address listings
Variations in phone numbers
Varying links to URLs
Wrong phone numbers and addresses
This can occur because listings were likely submitted by different individuals at different times, resulting in a lack of continuity. Or perhaps your business moved, or changed phone numbers, or has multiple phone numbers depending on the department.
Perhaps at some time in the past you subscribed to the services of a Web marketing company who set up landing pages that they own, on domains that they own, with phone numbers that they own – and adjusted the directory listings to point to all of this information. This is a problem because now that you’ve cancelled your subscription to their services, all of these directory listings point to misinformation.
In short, you have a mess on your hands.
MoxieMen analyzes your directory listings using a variety of tools as part of our linkbuilding services. Then, we formulate a plan to clean up your directory listings to ensure that the information is accurate and the links are correct.