Ongoing Content Initiative
Once the new website was live on an SEO friendly platform with fresh content that was properly optimized for organic search, The Client’s website began to acquire some traffic. In fact, within a month of launching, traffic volume to the new site doubled!
Although at first it started to trickle in to the tune of about 2-300 visitors per month, most of the traffic was coming in from organic search. A couple hundred visitors per month doesn’t sound very impressive, but this was a huge improvement over what was basically no traffic at all outside of branded keyword searches.
Fortunately for The Client, we were just getting started.
Once the new website and content were completed, our contractual obligations were met and we were not immediately retained for future marketing initiatives.
Their traffic patterns held steady for the rest of the year and into 2012, as one would expect. They attempted to engage some traffic driving initiatives with some other vendors, however none of those individuals worked out.
Around the 2nd quarter of 2012 we were once again contracted after the company owners became frustrated with the ineptitude of one freelancer after another. We signed a contract to improve the optimization of the content on the site and begin blogging consistently on a monthly basis.
The goal was to drive organic traffic to the site through organic search. And boy did we ever!