A custom WordPress website and new content was an integral part of an Pay-Per-Click campaign to get more sales.
Designing a custom website to give users detailed product information, while encouraging people to visit the store and speak to a sales rep, was the primary goal of the Zagers’ project.
Content was written with this in mind, and ongoing SEO optimization helped to increase traffic every year for these seasonal products. Pay-per-click campaigns in AdWords and Bing/Yahoo were maximized as part of this effort as well. navigation and product databases were developed for ease of use.