The sheer volume of choices, tactics, developers, and other elements to the Internet is one of the biggest challenges facing business owners today.
It can be exhausting to start thinking about all the decisions for a successful website strategy.
Sometimes businesses jump right in. They have a website built, try to optimize for search the best they can, maybe start a Facebook page, run some ads on Google Adwords and hope for the best.
While taking action is better than nothing, unfortunately, it is the worst possible approach and is almost certain to fail. At the very least, it is guaranteed to fail on delivering the best possible outcome.
Shooting at a target is challenging enough – but it is nearly impossible to succeed when shooting from the hip at 250 yards away. Plus, it can be a colossal waste of time, energy and financial resources.
A Web Strategy is a plan – a well thought-out, data-backed plan of action to incrementally implement marketing activities and tactics that are designed to achieve stated objectives.
A Web Strategy generally consists of 4 phases, all of which MoxiMen puts a prime focus upon.
Identify Goals and Initiatives
Ask yourself, “What do I want more of?” It’s the start to building a better strategy. Based on the answers to that question, it’s easier to identify the right goals, and achieve them!
Whether you want more visitors, more sales, more SEO rank, or any result, outlining the goals will help to create more powerful initiatives, and build more success.
Analyze the Situation
To get where you want to go, you just first figure out where you are. An objective analysis of your current web presence, your competitors and your audience is the right place to start. Understanding these crucial elements helps to differentiate your business in the vast space online.
Layer on keyword research to achieve better SEO and you’ve got a better understand of what it will take to see more success online.
Develop a Strategy
This is where everything comes together!
Layering your goals and brand, on top of the analysis creates a clear picture of where you want to go, and how best to get there.
A solid strategy will incorporate all of these elements and outline a path to success.
MoxieMen is poised to lead the way and help you get more of what you want. Our team has been working with online strategy for 20+ years!
Monitor the Results
Website strategy isn’t something you just do once. It’s not a plan that sits on a shelf. It’s a living, breathing, constantly moving activity that must be monitored.
With monthly reporting on web activity, MoxieMen makes it easy to see what’s working, and what’s not. With a marketing retainer, we can take that information and DO something with it!
From better content, to varying SEO tactics and beyond, we help your strategy evolve to build on success every month.
Learn how blogging earned over 58k visitors and millions in potential revenue for an auto repair shop.
A local dentist projects an additional $1 million in sales from a new website, pay-per-click and SEO.
How can we help you get more from your website?
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